Verve, an artificial intelligence, human and cultural understanding business, have promoted eleven, including Peter Latham to Director, as they continue to focus on human truth and AI.
Since joining Verve three years ago, Latham has played a significant role developing the company’s culture and trends and AI futures offer, delivering projects for high-profile clients such as Samsung, Nationwide and The Royal Mint. In his new role, Latham will continue to drive innovation in AI-powered research methodologies and deepen Verve’s capabilities in blending artificial
intelligence with human expertise.
Sanne van der Steeg and Jamie Lyle are also both promoted to Director roles. Van der Steeg has been instrumental in delivering research excellence for several clients, most notably major strategic projects for Principality Building Society and Cadent, which were both 2024 MRS Awards finalists.
Lyle, who has been with Verve for six years, will continue to drive growth for key client accounts. There have been a further three promotions in the consulting team in the London and Manchester hubs with Carla Berzolla promoted to Associate Director and both Jay Daniells and Alice Virgo promoted to Senior Consultant.
Samuel Winterbottom moves into the Verve Vero team as Associate Director, where he will be responsible for client success. Bringing his technical background and experience of account development, Winterbottom’s role will include ensuring the smooth delivery of new and evolving Vero solutions, including Verve Intelligent Personas, Verve’s award-winning audience simulations.
Verve’s Operations team sees Ani Gherghel and Elena Diaconu promoted to Senior Project Managers. while Darius Comanescu is promoted to Senior Scripter.
Finally, Charlotte Whittle has been promoted to Marketing Manager after two years with the business. Whittle will continue to support proposition development and strengthen the Verve brand.
Andrew Cooper, Verve Founder and CEO, comments “These promotions reflect Verve’s ongoing commitment to talent and innovation as we continue to push the boundaries of AI-powered consumer and cultural understanding”.