Insights industry change management consulting firm, Cambiar, announced the appointment of a new equity partner, Kahren Kersten.

Kersten is a 15-year veteran of the industry whose experience spans senior agency, client and consulting roles in both the U.S. and U.K. She has worked for and collaborated with 20+ companies generating insights and strategy recommendations by weaving together multidisciplinary knowledge across market-, UX- and CX- focused research, business, design and behavioral science.

Early in her career, she spent five years at BrainJuicer (now System1 Group) Labs, developing new methodologies and approaches alongside a dynamic team of specialists. She continued to emphasize experimentation and collaboration utilizing related disciplines at MarketCast, The Guild (UK brand consultancy) and Dentsu’s Vizeum UK. In the years following, Kersten established her own consultancy while adding design thinking to her toolkit. She advises a variety of corporate clients, governmental bodies and entrepreneurs on business strategy and product, service and experience development.

“Kahren’s interdisciplinary approach to solving business issues is exactly what is needed in today’s Insights industry”, Simon Chadwick, Managing Partner at Cambiar said. “Her experience and deep understanding of market research, UX, CX and design – and how they all interact – will be key in ensuring that the value we bring to the industry will remain fresh and innovative.”

“I look forward to continuing to help organizations solve problems holistically, improve collaboration and break down barriers between business functions and research specializations,” said Kersten. “I’m delighted to join as Partner at Cambiar, a company that has been the voice of change in the industry for many years.”           

Founded in 2004, Cambiar offers strategic consulting, power skills training and M&A advisory services to insights providers and ResTech, as well as to CI&A leaders and professionals in Fortune 500 enterprises.