Canada-based analytics and MR solutions provider Torfac has appointed Srinivas K M as Director of Client Development, based out of Bangalore, India.

Torfac provides access to an end-to-end MR services platform, with solutions for survey programming, data processing and analytics, and B2B and B2C panels. Srinivas (pictured) joins with more than two decades of sales and business development experience in the market research industry. Prior to this assignment, he was in leading positions with Ipsos, Markelytics, and Robas Research.

Srinivas specializes in strategic consulting as well as business research. His industry expertise spans offline research, KPO, research, and moderation working for domestic and international companies. As a solutions architect, he designs business transformational solutions for FMCG, Telecom, Real Estate, Banking, Healthcare, Start-up, MSM, and Auto clients.

Geetu Malik, General Manager-India comments: ‘Srinivas KM will play a crucial role in the expansion of Torfac’s Offline Research team, and we look forward to Srinivas to further enhance our client offerings. Srinivas has a strong track record and expertise in helping clients with creative research such as consumer insights, new product development, and other New-Age research solutions."