Burke, Inc. announced that Eli Moore has joined the company as Vice President, Data Strategy.
Mr. Moore brings nearly two decades of leadership experience in analytics, consumer insights, and data strategy, with a proven track record of helping global organizations harness their data to drive smarter decisions and business growth. In his new role, he will lead Burke’s efforts to create scalable, data-driven solutions that inform strategies to strengthen brands, deliver exceptional customer experience, and find opportunities for innovation to drive growth.
“Eli’s ability to combine deep technical expertise in AI, advanced analytics, and enterprise data with a sharp understanding of business outcomes makes him uniquely suited to this role,” said Thania Farrar, Senior Vice President, Corporate Innovation. “With his leadership, we can drive measurable business impact for our clients in a way that is in sync with their decision systems.”
Mr. Moore most recently served as Senior Director, Global Brand and Consumer Marketing Analytics at The Coca-Cola Company where he led enterprise-level initiatives for data integration and AI enablement. Earlier in his career, he held senior analytics leadership roles at Deloitte Digital and Customer Marketing Group, where he built scalable analytics platforms, designed AI-powered models, and delivered hundreds of millions of dollars in business impact.
Mr. Moore holds a Master of Science in Agricultural & Applied Economics from Texas A&M University and a Bachelor of Science in Economics from West Texas A&M University. He has also completed Harvard-led leadership training and is a frequent speaker at industry conferences including The Market Research Event and Greenbook’s IIeX North America.