Dynata, a leading provider of global first-party consumer survey data, audience activation, and measurement solutions, announces the appointment of Dana Sergenian Hingtgen as Senior Vice President, Sales. Sergenian Hingtgen will lead Dynata's corporate sales organization focused on brand clients in North America.
In the role, Sergenian Hingtgen is responsible for accelerating Dynata’s brand growth strategy, strengthening client partnerships, and expanding the adoption of research-grade, consented first-party data across marketing, insights, and audience activation use cases.
Most recently, Sergenian Hingtgen spent nearly eight years at MRI Simmons, where she helped leading brands harness consumer data to build detailed, multidimensional target audiences. She has held several senior sales leadership roles, including Vice President of Sales, East Coast, at Gimbal; integrated sales positions at Marie Claire; and Senior Vice President of Sales at Parade Media Group.
“Dana's experience working at the intersection of insights, media, and technology makes her exceptionally well-suited to help brands unlock the full value of Dynata’s high-quality data and media offerings.” said Don Simons, EVP AMER Sales at Dynata.
Sergenian Hingtgen added, “Dynata’s commitment to data quality, transparency, and real human participation is what sets it apart in the market. I am excited to work with the team to help brands make smarter, more confident decisions in an increasingly complex data landscape.”
Her appointment underscores Dynata’s continued investment in market-leading expertise as brands seek trusted partners to navigate AI acceleration and the growing importance of research-grade consumer insights data.