Luth Research, a leader in market research and consumer intelligence, announced the appointment of Ivan Valdez as Vice President of Client Solutions. Valdez's hiring marks a strategic expansion of Luth’s custom research capabilities, reinforcing the firm's dedication to delivering deep, human-centered insights to its clients.
Valdez joins as Vice President of Client Solutions, contributing 12 years of expertise in qualitative and quantitative methodologies across industries such as tech, healthcare, CPG, B2B, and B2C. With a master’s degree in cultural anthropology, he brings a human-centered research approach shaped by empathetic moderation, ethnographic inquiry, and behavioral storytelling. His ability to uncover the motivations behind consumer actions will reinforce Luth’s custom research consulting capabilities.
“We are excited to welcome Ivan to the Luth Research family,” said Roseanne Luth, CEO of Luth Research. “His impressive track record and unique anthropological perspective on market research align perfectly with our mission to provide the most profound understanding of consumer behavior. Ivan’s leadership will be instrumental as we continue to help our clients navigate complex market challenges with nuanced, actionable intelligence.”
Valdez will be responsible for guiding strategic client engagements and further developing innovative research methodologies embracing AI to merge Luth’s proprietary behavioral data with custom qualitative and quantitative studies. His addition ensures Luth Research is even better positioned to deliver the comprehensive insights necessary for its clients to make confident, data-driven decisions in an ever-evolving marketplace.