CIRQ, an accredited International Standards Organization (ISO) audit and certification body that is a subsidiary of the Insights Association, has announced that Toronto-based Dig Insights, Inc. has been certified to the ISO 20252:2019 Standard—Market, opinion and social research, including insights and data analytics.
ISO 20252:2019 establishes globally recognized terms, definitions, and service requirements for project management in research organizations. Processes outlined in ISO 20252:2019 are designed to produce transparent, consistent, well-documented, and error-free methods of conducting and managing research projects.
Dig Insights is a global full-service market research firm that provides tech-enabled insights. As a leader in innovation and tech-driven research, Dig Insights has designed, operates, and provides its Upsiide application to clients to enable them to answer questions and gain insights more easily. This software-as-a-service (SaaS) provides access to online market research panels and samples.
Dig Insights has elected to include in its certification qualitative and quantitative research services including sampling, fieldwork, digital and physical observation, and data management to be attested to this document in accordance with Annexes A, B, C, D, E and F.
This certification runs through September of 2028.
"I’m incredibly proud of our team for achieving ISO 20252 certification,” says Paul Gaudette, CEO. “This recognition reflects the rigor and consistency that’s always been at the heart of how we operate at Dig. It’s great to see our existing standards officially recognized through this certification."
About Dig Insights
Dig Insights is a tech-enabled insights company that helps brands envision the future and prove its potential. The company combines the strategic expertise of insights consultants and trend strategists with the power of proprietary technology, AI, and data science—making brand and innovation success more predictable. From foundational exploration to concept validation and in-market performance forecasting, the work is designed to be actionable, future-focused, and decision-centric. Insights are developed by integrating the voice of the consumer, the market, and the business to move beyond explaining “the now” and uncover “what’s next.” Upsiide, a SaaS research platform developed by Dig Insights, empowers clients to run agile research at every stage of the innovation lifecycle. It transforms complex consumer data into clear, actionable insights backed by behavioral science and research expertise. Dig Insights partners with leading brands across CPG, retail, QSR, health, tech, and other industries—enabling smarter, faster, and more confident decisions.
About CIRQ
A subsidiary of the Insights Association, CIRQ (the Certification Institute for Research Quality) was established to provide assessment and certification services to market research firms seeking certification to ISO 20252 and ISO 27001. A non-profit entity, CIRQ is committed to providing timely, thorough, and impartial assessments of its customers' research process management or information security management systems regarding certification to corresponding standards. CIRQ was established in compliance with all ISO requirements for certification bodies that provide auditing and certification services and is fully accredited by ANSI’s National Accreditation Board. To conform to its mandate of objective and impartial audits to these ISO standards, CIRQ is independently operated and managed under the oversight of an independent Board of Directors and submits to annual moderation by external authorities on ISO certification bodies.