Research Results, an outsourced MR services firm, announced a partnership with Austin-based Verisoul, developers of an AI-Based fraud detection platform, as a means of delivering the highest quality and verified participants to its clients for research studies.
According to Jeremy Engelin, Head of Field Operations at Research Results, “We partnered with Verisoul because they bring a modern, thoughtful approach to data verification that fits perfectly with how we define quality. Their background in fraud and identity tech – from outside the traditional market research world – offers a fresh way to think about sample quality and bad-actor detection. Verisoul’s innovative mindset and responsiveness make them a natural fit to strengthen our quality-assurance efforts.”
Henry LeGard, CEO of Verisoul, had this to say, “Unlike traditional market research fraud tools, Verisoul’s technology is battle-tested against enterprise-scale and even nation-state threats. Serving 70+ clients across Market Research, AdTech, AI, and FinTech, Verisoul delivers superior results, catching up to 104% more fraud while reducing false positives by up to 28%.”
Starting later this November, the Verisoul tool will be built into all Research Results’ data/panel projects as part of their new RADAR tool. RADAR is a proprietary quality intelligence system designed to strengthen every step of the research process.