Award-winning marketing research localization specialist Empower Translate has appointed UK-based executive Silvia Dürrsperger as Senior Director.

Dürrsperger (pictured) joins from THG Fluently (part of THG Ingenuity), where she served as Senior Director and in various senior roles for over a decade. Dürrsperger previously held positions at Kantar Health, M3 Global Research, Sermo, and TNS Healthcare. In her new role, Dürrsperger will focus on growth and strategic account management.

Chief Revenue Officer at Empower Translate, Jonny Bates, comments: “We are thrilled to have Silvia join our team. Based in London, UK, her extensive experience with the opportunities and challenges faced by global researchers will be a crucial part of Empower's continued work to provide second-to-none insight localization.”

Dürrsperger comments: “I am delighted to join Jonny and Ruth as part of a woman-owned business. The values that Empower embodies align with my own, and I am joining during an exciting period of service offering expansion. I look forward to contributing to the strategic growth of the business and anticipate the tremendous impact we will have on the research localization landscape.”
 

Established in 1997, Empower Translate is one of the world’s leading insight localization firms, specializing in translation and transcription, coding, SimTrans (interpreting) and content analysis exclusively for the insight industry. Recent service expansion includes multilingual moderation and AI-based localization options.