CIRQ, an accredited International Standards Organization (ISO) audit and certification body that is a subsidiary of the Insights Association, has announced that PureSpectrum’s Australia- and Germany-based business units have been certified by CIRQ to the ISO 20252:2019 Standard—Market, opinion and social research, including insights and data analytics. Both locations were previously certified by another certification body, in 2024 and 2025 respectively, and this achievement consolidates a certification scope increase that includes PureSpectrum UK’s 2025 certification.
ISO 20252:2019 establishes globally recognized terms, definitions, and service requirements for project management in research organizations. Processes outlined in ISO 20252:2019 are designed to produce transparent, consistent, well-documented and error-free methods of conducting and managing research projects.
PureSpectrum has elected to include in its certification for both offices the following research services: sampling including access panels, self-completion, and data management and processing to be attested in accordance with Annexes A, E, and F. This certification runs through February of 2028.
Chief Operating Officer Todd Myers said, "Expanding our ISO 20252 certification across the business reflects our unwavering dedication to quality. Our teams have embraced the discipline required to operate at this level, and our clients are the ones who benefit most.”
About PureSpectrum
PureSpectrum, founded in 2015 and headquartered in California, is a premier market research technology company. PureSpectrum’s core offering is a programmatic Marketplace and sample management platform that streamlines the online survey process, facilitating millions of high-quality interviews annually. Researchers leverage PureSpectrum’s comprehensive suite and professional services to quickly gather reliable data, supported by PureScore™, the industry’s leading respondent-level scoring system that ensures data quality.
About CIRQ
A subsidiary of the Insights Association, CIRQ (the Certification Institute for Research Quality) was established to provide assessment and certification services to market research firms seeking certification to ISO 20252 and ISO 27001. A non-profit entity, CIRQ is committed to providing timely, thorough, and impartial assessments of its customers' research process management or information security management systems regarding certification to corresponding standards. CIRQ was established in compliance with all ISO requirements for certification bodies that provide auditing and certification services and is fully accredited by ANSI’s National Accreditation Board. To conform to its mandate of objective and impartial audits to these ISO standards, CIRQ is independently operated and managed under the oversight of an independent Board of Directors and submits to annual moderation by external authorities on ISO certification bodies.