Ironwood Insights Group (IIG) announced the addition of David Johnson to the firm. David is an experienced research professional specializing in quantitative and qualitative analysis, with a strong focus on leading global channel initiatives.

Ironwood is a full-spectrum market research firm powered by a robust suite of data collection and insights capabilities. The group is highly specialized in research design, strategy implementation and analytics, offering clients hands-on, consultative solutions. 

Through nearly two decades in the research industry, David has held significant roles, including Principal Consultant where he utilized IT channel program research and competitive intelligence to drive client decision-making.

His expertise extends to managing large-scale global projects, mentoring junior consultants, and enhancing client relations. Previously, as Director of Project Analytics at Discovery Research Group, David managed the analysis of primary and social data, developed custom lexical dictionaries, and performed advanced text analytics.

Earlier this year, Ironwood announced its 2024 growth strategy focusing on diversifying services, technological innovation, and adding highly experienced team members with specialized expertise. The addition of David Johnson to the team further fuels IIG’s rapid expansion plans.