InsightsNow, a behavioral research and strategy firm based in Corvallis, OR, announced the recent addition of Nicole Milsap to the team as Solutions Architect.

With over 25 years of experience in the CPG industry, Nicole brings a diverse skill set to the team. In her career, she successfully developed products

and packaging in the food and beverage sector, with a deep understanding of the challenges involved in bringing new items to market.

Nicole holds a BS in Chemical Engineering from the University of Illinois, a PMP certification, and a certificate in Sustainable Business from the

University of Virginia.
 

Greg Stucky, Chief Research Officer at InsightsNow, says: “We are thrilled to welcome Nicole as our new Solutions Architect. Her expertise in innovative solutions and passion for behavioral research align perfectly with our mission to drive insights and push the boundaries of what our clients can achieve.”
 

As Solutions Architect, Nicole is developing a radically new approach to designing complex innovation strategies for CPG manufacturers. This will greatly enhance the ease and speed of implementation for consumer behavior and consumer-driven innovation initiatives.