Verve have recruited Sophie Goddard as Executive Director to lead the development of CoLab – a new model to address respondent quality challenges widely seen in the market research industry.

Goddard brings a wealth of commercial experience and strategic thinking to Verve. She joins from Savanta where she was part of the senior leadership team and was responsible for leading and developing a high-performing commercial team. Prior to that, she held senior positions at Zappi, Medallia, and LivingLens and at Verve will be responsible for the overall strategy and growth of CoLab.

Goddard comments: “I’m thrilled to have joined the Verve team - CoLab represents a real shift towards sustainable research and high-quality data where we put the respondent at the heart of everything we do.”

CoLab represents a new model for sustainable research. By creating experiences that are interesting and engaging it offers something that people want to be part of and continue to participate in!

Andrew Cooper, CEO and founder of Verve, and previously co-founder of online access panel company, Research Now, comments: “CoLab has the potential to be the biggest game changer in the research industry since the advent of online data collection 25 plus years ago, and telephone interviewing before that!”

Further detail of the CoLab movement will be released when CoLab is launched on February 27.