RealityMine, a leading provider of consumer insight and behavioral data technologies, announced the appointment of Phil Miles as a Non-Executive Director. Miles joins the RealityMine board following an executive career in media and big tech, including senior leadership roles over nearly 20 years at Google and YouTube.

At YouTube, Miles led YouTube’s advertising business in the UK with overall responsibility for YouTube’s revenue, sales teams, and go-to-market strategy. He was also responsible for co-creating the future of advertising measurement standards working with industry bodies including ISBA, the IPA, BARB, and Origin, and industry vendors including Kantar and Nielsen. Prior to YouTube, Phil led Google’s programmatic advertising platform through a hypergrowth phase with overall responsibility for customer acquisition, revenue targets and go-to-market strategy, as a member of Google UK's Commercial board.

"We are delighted to welcome Phil to our board," said Chris Havemann, CEO of RealityMine. "His proven track record in the digital media space, combined with his profound understanding of data-driven decision-making, aligns perfectly with our mission to empower businesses with actionable insights into consumer behavior across the digital ecosystem. Phil’s appointment marks a significant milestone in our journey, and we are confident that his guidance will be invaluable as we continue to innovate and grow."

Phil Miles commented, "I’m excited to be joining RealityMine’s board at a pivotal moment in the company’s development. In today’s rapidly evolving digital economy, the ability to gather and analyze consumer-centric behavioral data in a privacy-safe way, is a critical enabler of effective strategy. RealityMine’s world-class technology is a potential game changer for many global technology and media clients."