QuMind, a leading AI-driven, data solutions and customer insights platform, announced the appointment of Crispin Beale as Non-Executive Chairman of its Board. Beale, a prominent figure in the research and technology (ResTech) industry, brings extensive leadership experience as the CEO of Insight250 and as Group President at Behaviorally. He is also an ESOMAR country representative and served on the board of the Market Research Society (MRS) for 17 years (including a term as its Chair), as well as being an Insights Association Laureate, and a Fellow of MRS, the Royal Society of Arts and the Institute of Chartered Accountants (ICAEW).
With three decades of experience in marketing services, Beale has been a driving force in using technology to foster customer understanding and help businesses use data and insights to drive growth. QuMind’s ResTech and panel management platform, one of the fastest-growing self-serve insights platforms, connects companies with over 140 million customers worldwide, empowering senior leaders to create real business impact.
Crispin Beale’s appointment marks a significant step in QuMind’s global expansion strategy, as his expertise from both client and agency perspectives positions him to accelerate the company’s growth. Beale’s career includes leading transformational teams at Dixons Stores Group, BT, and Royal Mail, as well as serving as Group CEO of Chime Insight & Engagement Group.
Mark Ursell, CEO of QuMind, expressed his enthusiasm about the appointment: "I am really excited to welcome Crispin to the QuMind family. His wealth of knowledge and experience from both the client and agency sides will help us reach our long-term goals and aspirations. Crispin’s appointment will strengthen our world-class platform and services, driving us to the next stage of our growth journey."
Crispin Beale shared his excitement about joining QuMind: "I’ve always been passionate about innovation and leveraging next-generation solutions to drive commercial success. QuMind excels in this area, especially by combining AI with human intelligence to deliver real business value. I’m thrilled to be part of such a dynamic and forward-thinking team, and I look forward to contributing to QuMind’s ambitious expansion plans."