The Insights Association (IA), the leading nonprofit trade association advancing the insights and analytics profession, has unveiled a refreshed brand identity and a redesigned website to better reflect the evolving role of insights in business and society.
The refresh includes a modernized logo, an updated color palette, and a bold new tagline: “Know What’s Next.”
A Stronger Voice for the Insights Profession
More than a visual update, the rebrand underscores IA’s commitment to guiding and empowering over 30,000 data and insights professionals worldwide. The association continues to champion ethics, advocacy, and professional growth—ensuring the industry remains a trusted source of truth in a rapidly changing world.
“This refresh represents the confidence, energy, and future-focused vision of our profession,” said Melanie Courtright, CEO of the Insights Association. “We’ve listened closely to our members, partners, and stakeholders, and this new identity reflects who we are today and where the insights industry is heading.”
Built on Community Collaboration
The year-long process was shaped by broad input from IA’s Brand Task Force, Board of Directors, members, partners, and staff. A brand consultant supported the initiative, helping transform feedback into a revitalized positioning, message, and look that speaks to the future of insights.
A New Digital Experience
As part of the transformation, IA launched a redesigned website that delivers a cleaner, more engaging experience. The site provides streamlined access to resources, events, and advocacy efforts, offering a more connected platform for professionals across the insights ecosystem. The site will continue to evolve, ensuring it remains an essential hub for industry knowledge and collaboration.
What’s Next
- Local Chapters will roll out refreshed logos and materials.
- Company Members will receive updated logos that highlight their commitment to quality and ethics.
- The industry at large will see IA amplify its role as a trusted voice, leading conversations on innovation, data ethics, and the future of insights.
Continuing the Mission
While the look has evolved, IA’s mission remains steadfast: to advance the insights profession and empower those who bring clarity to complexity. The new tagline, “Know What’s Next,” positions the association as a forward-thinking guide for the business community and the broader insights industry.
For more information and to experience the new brand, visit www.insightsassociation.org