InsightsNow, a behavioral research and strategy firm, announced the recent addition of Sandy Selinger as Chief Financial Officer. This follows the retirement of their previous CFO, Jim Smith.

With over two decades of leadership and financial knowledge, Sandy brings a wealth of expertise to the team. His previous roles include COO/CFO at Active Design Advisors Inc., Senior Business Development Representative at Synergistic, and CEO at Michigan Israel Business Accelerator. At InsightsNow, Sandy oversees finance, human resources, contracts, and information services.

“It’s great to join the talented team at InsightsNow. My goal is to foster a culture of organizational growth and continuous improvement, implementing streamlined processes and empowering the team to achieve even greater success” says Sandy.

Dave Lundahl, Chief Executive Officer at InsightsNow, says: “We’re grateful for the nine years of outstanding contributions Jim has made to our team, and we’re now thrilled to welcome Sandy to the InsightsNow team. His extensive experience in finance and leadership will be a great asset to our work. We look forward to his unique contributions as we continue to support our clients to create products that people love.”