Veridata Insights announced the hiring of Heather White as Chief Panel Officer.

Equipped with decades of industry experience, Heather was an early employee of e-Rewards (formerly known as Research Now) in 2001, serving in the roles of Senior Director of Partnership Marketing, and then Vice President of Partner Relations.  Heather advanced to become Vice President of Supply, Development and Partnerships at Critical Mix, before founding Coterie Consulting. 

In her new role, Heather will oversee the management and ongoing development of Veridata Insights’ verified B2B, B2C, and healthcare panel, BizKnowledge. Her focus will be on leveraging the latest in AI-powered solutions to make panel recruitment faster, more targeted, and more cost-effective, which will ultimately lead to higher-quality research insights.

Veridata Insights CEO Jami Pulley commented, “Heather is a market research veteran with a wealth of knowledge and skills that I have had the pleasure of experiencing firsthand when we worked together in previous years. She is a key signing for Veridata and while our BizKnowledge panel has continued to grow substantially, we can’t wait to see the accelerated success we can achieve under her guidance.”