Verve, UK-based experts in culture communities and smart digital insight, has launched ‘Ignite AI’ - an AI-powered consultancy offer which “unlocks the power of unstructured datasets to create new value for clients”.

Taking unstructured information and content from any source - such as social media, photos, reviews and campaign creatives - Ignite AI scans and summarizes data sets to uncover implicit emotions, patterns, and cultural codes at scale. Human interpretation and evaluation are built onto the machine learning to deliver powerful commercial insights for brands.

Central to Ignite AI is Verve’s proprietary psychological framework; a set of universal human values that explain behavior, needs and expectations for a deeper understanding of what brands or people stand for.

Ignite AI is the latest offering from the Ignite@VERVE team, following its successful introduction last year. The Ignite team blend traditional research with innovative methodologies to ‘supercharge insight’ for strategy and innovation. Taking Verve’s proven heritage in communities and smart digital research, Ignite@VERVE combines research specialisms and smart tools to meet the demand for powerful, future-proofed consumer insight.

Executive Director and Ignite lead, Kelly McKnight, says: “Ignite AI is another powerful addition to our toolkit, getting us beyond asking people questions, to land on truly holistic insights for our clients.”

Find out more.