RSB Insight and Analytics has appointed Johanna Steen as the Senior Director of Insights & Analytics, strengthening RSB’s team of experts in the Americas and Europe.
With over two decades of experience in B2B and B2C research, Johanna brings a wealth of knowledge and a proven track record of driving strategic insights across diverse industries.
In her new role, Johanna will spearhead innovative methodologies to uncover actionable insights that propel clients to success. With a focus on elevating the company's offerings and enhancing client satisfaction, she will leverage her expertise to develop cutting-edge research strategies and deliver impactful solutions tailored to the unique needs of each client.
Prior to joining RSB Insight and Analytics, Johanna held key leadership positions at renowned organizations such as Microsoft and Hall & Partners, where she played instrumental roles in the technology vertical shaping research initiatives and driving business growth. Her extensive experience includes conducting game-changing user segmentation studies, managing end-to-end qualitative research processes, and collaborating with senior leadership to translate insights into strategic actions.
Commenting on her appointment, Johanna said, "I am thrilled to join the talented team at RSB Insight and Analytics and contribute to the company's mission of delivering exceptional research solutions. I look forward to leveraging my experience and passion for end-to-end research to drive innovation and create impactful outcomes for our clients."
Johanna's appointment comes at a pivotal time for RSB Insight and Analytics as the company continues to expand its presence in the Americas and Europe markets and solidify its position as a leader in market research.
"We are delighted to welcome Johanna to our team," said Natalie Hunter, VP, Associate Partner at RSB Insight and Analytics. "Her extensive experience and expertise will be invaluable as we continue to elevate our offerings and deliver unparalleled value to our clients."