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Privacy legislation and regulation kicked into gear during February at the state and federal level. The feds are proposing to prohibit all non-compete agreements, and changes are on the table for Kentucky’s new tax on insights services. That is just a taste of what’s been happening this past month in advocacy impacting the insights industry.

The leading trade association for the insights industry is urging a key Congressional committee "to craft a preemptive national privacy law."

With Colorado’s new comprehensive privacy law coming into effect this summer, the Insights Association called for clarifications in the proposed rules to aid compliance by the insights industry.

As America readies for the grand finale of another football season, we are just beginning our year-long campaign of advocacy across the country, focused so far on privacy legislation at the state and federal level, proposed taxes on insights companies, new HR laws, and potential restrictions on exit polling. Let's dive in...

As we begin a new year, let’s take a quick look back at the insights industry’s successes and challenges covered by the Insights Association in December 2022, including: wins and losses on taxes specifically targeting insights; wins and losses on state privacy bills; last-minute preparations for new state privacy laws; bringing transparency to the Census Bureau’s attempts to compete with our industry; and state and federal legislation impacting our ability to treat research subjects as indepe...

With American Thanksgiving now in the rearview mirror, let’s look back at the biggest challenges the insights industry tangled with this month, including new privacy rules in California and at the Federal Trade Commission (FTC); some wins, losses and new laws in California; and new federal labor rules that could treat research subjects receiving incentives as if they are employees of research companies.

The leading trade association for the insights industry shared in its final thoughts with California’s regulator on rules implementing the California Privacy Rights Act (CPRA), particularly noting that it does not believe that the drafters of the law intended to restrict audience measurement and expressing concerns about the quick turnaround between the rules' completion and their enforcement.

The Insights Association (IA) and a dozen other data-driven industry groups called upon Congress to “pass a national privacy law that protects all Americans,” and urged the Federal Trade Commission (FTC) to “halt its current rulemaking” on “so-called ‘commercial surveillance’ and ‘lax security practices.’”

Consumer data privacy and security concerns, including progress towards a new trans-Atlantic data deal, a new law in California and proposed rules in California and at the FTC, were top of mind for the insights industry in October. In addition, concerns about draft U.S. Department of Labor regulations impacting research subjects’ status as independent contractors, and miscellaneous other new laws, remain salient.

​​​​​​​A new report from the Information Technology Industry Council (ITIC) offers recommendations "on facilitating public trust in and understanding of" artificial intelligence (AI) systems.