Disparity Within, Disparity Without
Discover the key findings from the 2024 State of U.S. Insights & Analytics Report, the industry’s most comprehensive benchmark. Explore overall revenue performance, segment contributions, and rankings of the Top 50 companies and Top 25 IA members. New this year, senior leaders provide fresh thought leadership on the forces shaping industry growth. Use the 2025 report to inform strategy, benchmark your performance, and evaluate the competitive landscape.
The overall performance of the industry in 2024 revenue
The contributions and sizing of various company segments:
Even more thought leadership from senior leaders deciphering the drivers behind the industry’s performance in 2024
The State of U.S. Insights & Analytics Report is published by Insights Association, and developed in partnership with ESOMAR, a global industry association, Outsell, a competitor analysis and monitoring intelligence firm, and Michigan State University’s Master of Science in Marketing Research and Analytics program.
Data reflects research and insights revenue conducted in the U.S. only, not a total company revenue. 2025 Insights Association U.S. State of Insights & Analytics. copyright 2025 Insights Association. All rights Reserved.
The Report includes analysis and commentary from: Michael Brereton from the Master of Science in Marketing Research Program at Michigan State University; Simon Chadwick, Founder & Managing Partner of Cambiar; Chuck Miller, President of DM2 (Digital Marketing & Measurement); Mike Holmes, President of EMI Research Solutions; David Wellisch, CEO & Co-Founder of Collage Group; Lisa Gudding; President, Strategic Growth, Ipsos; Erin Pearson, Vice President of Marketing at Evalueserve; and Gabe Keeler, Vice President and Client Director at Evalueserve.
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