Insights & Analytics Market Report
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2025 State of U.S. Insights & Analytics Report

Disparity Within, Disparity Without

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2025 Report

The Definitive Source on the Size & Growth of the Industry


Since 1974

Discover the key findings from the 2024 State of U.S. Insights & Analytics Report, the industry’s most comprehensive benchmark. Explore overall revenue performance, segment contributions, and rankings of the Top 50 companies and Top 25 IA members. New this year, senior leaders provide fresh thought leadership on the forces shaping industry growth. Use the 2025 report to inform strategy, benchmark your performance, and evaluate the competitive landscape.

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Get the insights you need to benchmark performance, understand industry trends, and explore the largest players in U.S. insights & analytics.

The State of U.S. Insights & Analytics Report is published by Insights Association, and developed in partnership with ESOMAR, a global industry association, Outsell, a competitor analysis and monitoring intelligence firm, and Michigan State University’s Master of Science in Marketing Research and Analytics program.

Research Highlights

2020-2024 U.S. Insights & Analytics Industry Revenue ('000 USD) and year-over-year growth

Data reflects research and insights revenue conducted in the U.S. only, not a total company revenue. 2025 Insights Association U.S. State of Insights & Analytics. copyright 2025 Insights Association. All rights Reserved.

Why use the 2025 state of u.s. insights & analytics report?

Inform business strategy with a research-based understanding of what’s happening across the industry

Benchmark your company's performance against industry and specific company segment growth

Review the Top 25 & 50 lists and category segment breakouts to assess the competitive landscape and identify potential partners

The Report includes analysis and commentary from: Michael Brereton from the Master of Science in Marketing Research Program at Michigan State University; Simon Chadwick, Founder & Managing Partner of Cambiar; Chuck Miller, President of DM2 (Digital Marketing & Measurement); Mike Holmes, President of EMI Research Solutions; David Wellisch, CEO & Co-Founder of Collage Group; Lisa Gudding; President, Strategic Growth, Ipsos; Erin Pearson, Vice President of Marketing at Evalueserve; and Gabe Keeler, Vice President and Client Director at Evalueserve.

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