Insights & Analytics Market Report

THE DEFINITIVE INDUSTRY DATA SOURCE FOR BENCHMARKING

U.S. Insights & Analytics Market Growth Tops 14%

THE DEFINITIVE INDUSTRY DATA SOURCE FOR BENCHMARKING

List Revealed: Top 50 Insights and Analytics Companies & the Top 25 List of IA Member Companies.

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The U.S. Insights & Analytics Market & Top 50 Report

Each year, the size and annual growth rate of the U.S. Insights & Analytics market is established with this data. The Top 50 Report has a 49-year history and is published by the Insights Association, in partnership with Michigan State University, Outsell, Inc., and ESOMAR. The Report includes a list (ranked by 2022 U.S. revenue) of the Top 50 Insights & Analytics companies, as well as the Top 25 IA Member Companies, and is often referenced by executives as they analyze their business and the industry.

“This year’s Insights & Analytics Marketplace and Top 50 analysis is a must-read for anyone interested in the profession. Our analysis highlights the continued evolution of the industry and details the ‘firsts’ we are seeing for the Traditional versus ResTech sectors. In addition, the Top 50 company ranking includes some surprises following mergers and acquisitions, while IA’s Top 25 member organizations continue to show strength within the mature Established Marketing Research sector.”

— Melanie Courtright, CEO of the Insights Association

ALL SEGMENTS OF THE INSIGHTS & ANALYTICS INDUSTRY CONTRIBUTED TO THIS YEAR’S EXCEPTIONAL GROWTH.

Six of the eight segments posted double-digit gains in 2022:

+25.8%

Self-Service Platforms

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+19.1%

Digital Data and Analytics

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+13.5%

Social Listening & Communities

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+12.2%

Enterprise Feedback Management

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+18.1%

Sample Providers

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+18.9%

Industry Reports & Research

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The Established Market Research sector topped its 6.5% growth rate in 2021 to post gains of

+7.8%

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Authored by Michael Brereton, Executive in Residence, Department of Marketing at the Michigan State University’s Eli Broad College of Business with the Master of Science in Marketing Research Program at Michigan State University, the Top 50 Report has a 49-year history and is published by the Insights Association, in partnership with Outsell, Inc., and ESOMAR.

Part 2 of this year's report includes a feature article on investment in the industry by Simon Chadwick, founder of Cambiar.

U.S. INSIGHTS & ANALYTICS MARKET GROWTH TOPS 14%


THE DEFINITIVE INDUSTRY DATA SOURCE FOR BENCHMARKING

Members Must Log In to Download for Free