2026 Census Test is Not Testing Much - Articles

Articles

Stay at the forefront of the consumer insights and analytics industry with our Thought Leadership content. Here you’ll find timely updates on the Insights Association’s advocacy efforts, including the latest legislative and regulatory developments that impact how we work. In addition, this section offers expert perspectives on innovative research techniques and methodologies, as well as valuable analysis of evolving consumer trends. Together, these insights provide a trusted resource for professionals looking to navigate change, elevate their practice, and shape the future of our industry.

2026 Census Test is Not Testing Much

2026 Census Test is Not Testing Much

The Insights Association joined other stakeholders in expressing “concerns and disappointment” about the final design of the 2026 Census Test.

The Census Bureau shared more detailed plans for the test on March 23, 2026.

According to a March 26 letter from IA and six other groups, stakeholder comments on these plans were effectively ignored: “In response to the 30-day comment period, which closed on March 5, the Department of Commerce and Census Bureau received 336 extensive, well-constructed comments from individuals, government officials, and organizations expressing concerns about the potential operational and cost implications of the agency’s proposed changes to the 2026 Census Test. These changes included, among other things, eliminating four of the six original sites, fielding the American Community Survey rather than the decennial census questionnaire, and proposing the use of postal carriers as enumerators. While comments from individuals and organizations may have focused on different facets of the proposed changes, the responses, overall, expressed concern about the exclusion of the only sites covering rural, remote regions and key group quarters populations, specifically the only military installation and prison in the initial test design.”

“Based on the final details released on March 23, it is apparent that our comments were not considered nor used to inform any changes to the 2026 Census Test and the design continues to suffer from the same infirmities as were elucidated in these comments. Should the 2026 Census Test proceed as currently planned, it will not produce scientifically valid results that can inform improvements to the operations of the 2030 Census and towards achieving the Census Bureau’s mandate of counting every person.”

The letter urged Congress to get involved to push revisions to the 2026 Census Test plans.

Howard Fienberg, Senior VP Advocacy at the Insights Association, further commented that, “The 2026 Census Test, an essential piece of preparation for the 2030 Census that was supposed to test multiple means, modes and methods, has been reduced and neutered into a simple waste of taxpayer money.”

Related

Share

Login

Members only Article - Please login to view
  • Back to top