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Stay at the forefront of the consumer insights and analytics industry with our Thought Leadership content. Here you’ll find timely updates on the Insights Association’s advocacy efforts, including the latest legislative and regulatory developments that impact how we work. In addition, this section offers expert perspectives on innovative research techniques and methodologies, as well as valuable analysis of evolving consumer trends. Together, these insights provide a trusted resource for professionals looking to navigate change, elevate their practice, and shape the future of our industry.

Alabama political polling sponsorship disclosure requirements advancing (S.B. 96)

Alabama political polling sponsorship disclosure requirements advancing (S.B. 96)

The Alabama Senate passed S.B. 96, which would amend Section 17-5-16 of the Alabama Code to require “any communication via phone bank or other automated telephone dialing service to be conducted” with a “notice at the beginning and ending of the phone call that the communication was a paid political advertisement, clearly identifying the identification of the person, nonprofit corporation, entity, principal campaign committee, or political action committee that paid f...
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