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Stay at the forefront of the consumer insights and analytics industry with our Thought Leadership content. Here you’ll find timely updates on the Insights Association’s advocacy efforts, including the latest legislative and regulatory developments that impact how we work. In addition, this section offers expert perspectives on innovative research techniques and methodologies, as well as valuable analysis of evolving consumer trends. Together, these insights provide a trusted resource for professionals looking to navigate change, elevate their practice, and shape the future of our industry.

Marketing Research Association Victory in Massachusetts

Marketing Research Association Victory in Massachusetts

Today, the Marketing Research Association (MRA) announces victory in its lobbying and grassroots actions to protect research with health care practitioners in Massachusetts. The Massachusetts Department of Health has issued official guidance exempting market research incentives from the application of the state’s new Marketing Code of Conduct for pharmaceutical and medical device manufacturers.
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MRA Helps Kill Legislation in Maryland, Mississippi and Rhode Island – Would Have Crippled Research with Health Care Practitioners

MRA scored several recent victories in the ongoing fight against legislation to require public reporting of survey research incentives for health care practitioners or that ban them outright. MRA recently helped to convince legislators in Maryland and Rhode Island to withdraw their bills and helped to defeat legislation in Mississippi.
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CMOR-Authored Bill Passes Louisiana State House and Senate

Louisiana H.B. 1044 – a bill drafted by CMOR – has passed both the State House and Senate with unanimous approval and awaits the signature of Governor Bobby Jindal (R). The proposed law would combat political persuasion calls (also known as ‘political telemarketing’ or ‘push polls’) while protecting legitimate survey and opinion research (including message testing).
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CMOR-Authored Bill Passes, Signed By Louisiana Governor

CMOR-Authored Bill Passes, Signed By Louisiana Governor

Louisiana Act 810 – legislation drafted by CMOR – which had passed both the State House and Senate with unanimous approval was signed yesterday by Governor Bobby Jindal (R). The law will combat political persuasion calls (also known as ‘political telemarketing’ or ‘push polls’) while protecting legitimate survey and opinion research (including message testing).
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