The Human Touch, Balancing Left-brain Analytics & Right-brain Creativity, Being Counter-intuitive: How to Succeed in the Future of Consumer Insights Administrator 7/16/2024 10:00:00 AM Keynote sessions will challenge and inspire attendees to attain these essential skills and others at the Corporate Researchers Conference, Sept. 17-19 in New York City. Read More
Growth Slows Across U.S. Insights & Analytics Market Administrator 7/11/2024 10:06:00 AM According to the 2024 Insights & Analytics Market Report (Part 1) - Growth slowed to 7.6%; "ResTech" sectors driving growth ahead of "Established MR"; Industry now totals nearly US$80B. Read More
One Wish: Improving the World of Insights Administrator 6/27/2024 2:38:00 PM Leaders from across the globe answer: "What is one thing that you wish you had known when you entered the insights, and/or the one thing you wish you could change about our profession today?” Read More
Senate Considers Portable Benefits Regime for Independent Contractors Howard Fienberg Government Affairs 6/27/2024 2:25:00 PM In response to a request for information from a Senate committee leader, the Insights Association, the leading nonprofit association for the insights industry, urged that any potential regime of portable benefits for independent contractors should not apply to research subjects. Read More
Fighting for You: June 2024 Legislative and Regulatory Update Howard Fienberg Government Affairs 6/27/2024 9:58:00 AM The heat was rising on legislative, regulatory and compliance issues for the insights industry in June, as the Insights Association focused on: federal privacy legislation; pending compliance hurdles as new state and federal laws took effect; a new AI law in Colorado; and a federal bill that would require tax withholding for research subjects receiving participant incentives. Read More
Fighting for You: May 2024 Legislative and Regulatory Update Howard Fienberg Government Affairs 5/30/2024 3:13:00 PM With summer almost upon us, the Insights Association focused this month on a new U.S. law prohibiting many data transfers to China and vaguely-Chinese-owned companies, federal minors’ privacy bills, more AI legislation, and how insights employers can comply with the new FTC rule banning non-compete agreements in employment contracts, among other policy issues. Read More
Putting AI Aside - What ELSE Do Insights Leaders Consider the Most Impactful Emerging Trends? Administrator 5/22/2024 8:50:00 AM The near universal response when asked about current trends in MRX is AI, but a deeper dive reveals a host of other emerging topics and trends. Read More
Can ChatGPT Answer Conjoint Analysis Questions to Replace Real Respondents? Administrator 5/10/2024 2:39:00 PM If it can, would such answers be representative of real consumer preferences? Let's find out... Read More
Tracking The Future: Maximizing tracker studies for tomorrow’s consumer Administrator 5/9/2024 3:15:00 PM In order to make tracker studies work harder for us, and give us faster insights, we need to be flexible enough to pivot to better ways of doing things. Read More
One Way to Improve Survey Quality in the U.S.: Properly Valuing Participants Administrator 5/3/2024 8:32:00 AM New research provides insight into incentives and how changes may impact participation rates and response quality. Read More