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During recent conversations with leaders at market research agencies and corporate insights departments, current and future use of AI in our work and is a persistent topic. Some leaders in the space fully believe that AI, and generative tools, will be as important an evolution as the migration to online. More powerful Generative AI applications can bring welcomed time, cost, and quality efficiencies, but can also enable more sophisticated and harder-to-detect fraud.

Hear from international leaders from across the world of insights...

Just like soup needs a chef, research needs a researcher, and insights require an Insights professional

As Halloween rapidly approaches, the Insights Association is searching for treats in legislation and regulation while trying to defuse the tricks that may pose a threat to the insights industry. In October, we looked at the FTC and some privacy legislation concerns, argued against proposed state data taxes, analyzed AI regulatory proposals, looked at new non-compete restrictions in California, and new federal registration responsibilities for a lot of small insights businesses.

A look at the deepest, darkest research fears of experts and professionals worldwide.

The Insights Association (IA), the leading nonprofit trade association for the market research and data analytics industry, is urging the District of Columbia to reject a proposal that would tax consumer data.

Based on new principles from Professor Jenni Romaniuk and the Ehrenberg Bass Institute around category entry points and mental availability.

While temperatures are starting to dip, concerns still simmered in September for the insights industry as we dealt with more new state privacy laws, burgeoning regulation of AI, and other pressing advocacy issues.

Three new books help us to reexamine the key baseline assumptions that may be integral to our worldviews, with each focusing on a different key component of bursting our bubbles: emotions and empathy; aging; and interpersonal skills.

As the landscape of the insights space evolves quickly, driven by technology, innovation, and an expanding definition of the industry, it’s easy to lose sight of the basics. Newcomers should prioritize learning the fundamentals of market research.