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Articles

Stay at the forefront of the consumer insights and analytics industry with our Thought Leadership content. Here you’ll find timely updates on the Insights Association’s advocacy efforts, including the latest legislative and regulatory developments that impact how we work. In addition, this section offers expert perspectives on innovative research techniques and methodologies, as well as valuable analysis of evolving consumer trends. Together, these insights provide a trusted resource for professionals looking to navigate change, elevate their practice, and shape the future of our industry.

Fighting for You: April 2024 Legislative and Regulatory Update

Fighting for You: April 2024 Legislative and Regulatory Update

The first full month of spring brought with it a shiny new federal privacy bill, some developments on AI regulation, a tax win in Nebraska, a new federal ban on noncompetes, advances in preventing the government from competing with the insights industry, legislation moving in Minnesota on exit polling and political opinion research, complicated business payment disputes, and some new developments on competitive sourcing of insights services and the Census Household Panel.
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Fighting for You: March 2024 Legislative and Regulatory Update

Fighting for You: March 2024 Legislative and Regulatory Update

The insights industry’s public policy concerns entered March roaring like a lion, but they are not exactly leaving it like a lamb. President Joe Biden’s State of the Union address to Congress touched on a few of them, including privacy, artificial intelligence (AI) and research subjects who receive incentives. Further this month, IA is engaging with legislation and regulation on data privacy, including potential harsh restrictions on data sharing with Chinese-controlled companies and restricti...
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Avoiding the ‘Foolish’ Side of AI

Avoiding the ‘Foolish’ Side of AI

Global Insights leaders answer this question: What do you see as the aspects or applications of AI that are overhyped and could really fool users, creating potential issues for the quality and credibility of market research?
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