How and Why Research Must be Separate from Marketing Melanie Courtright Government Affairs, Methods & Trends, Ethics, Code in Action 2/18/2025 4:19:00 PM Market research is not a promotional activity or a sales opportunity. While research and marketing intersect at times, they are different disciplines, have different underlying purposes, and raise different ethical and legal concerns. Thus, market research and marketing are subject to different regulations. While research and marketing are mutually beneficial, companies and organizations should maintain separate research and marketing functions for both to be successful. Read More
Sugging: Sales Under the Guise of Research Howard Fienberg Government Affairs 1/13/2012 10:21:00 AM "Sugging" is a term used by survey researchers to describe the unethical practice of selling under the guise of research. Read More