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Stay at the forefront of the consumer insights and analytics industry with our Thought Leadership content. Here you’ll find timely updates on the Insights Association’s advocacy efforts, including the latest legislative and regulatory developments that impact how we work. In addition, this section offers expert perspectives on innovative research techniques and methodologies, as well as valuable analysis of evolving consumer trends. Together, these insights provide a trusted resource for professionals looking to navigate change, elevate their practice, and shape the future of our industry.

Archive by tag: CensusReturn

Wins for Insights Industry in Final 2020 COVID-19 Relief and Funding Package: Census; PPP Forgivable Small Business Loans; and Payroll Tax Credit

Presuming President Trump signs it into law, the omnibus package of coronavirus relief and Fiscal Year 2021 (FY21) appropriations includes important wins for the insights industry: (1) funding for the census; (2) the extension and expansion of forgivable loans for small businesses; and (3) the extension of the payroll retention tax credit.
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Delay Reorganization of Federal Statistical Agencies Until After the 2020 Census

The White House's recent proposal to reorganize the federal government included a provision of intense interest to the marketing research and data analytics industry: the consolidation of the biggest federal statistical agencies. However, the Insights Association today urged the Trump Administration and Congress to delay any consolidation plans until after the 2020 Census.
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