Articles

Stay at the forefront of the consumer insights and analytics industry with our Thought Leadership content. Here you’ll find timely updates on the Insights Association’s advocacy efforts, including the latest legislative and regulatory developments that impact how we work. In addition, this section offers expert perspectives on innovative research techniques and methodologies, as well as valuable analysis of evolving consumer trends. Together, these insights provide a trusted resource for professionals looking to navigate change, elevate their practice, and shape the future of our industry.

Archive by author: AdministratorReturn

ChatGPT is a Soup-Starter, Not the Soup!

Administrator
11/8/2023 2:05:00 PM

Just like soup needs a chef, research needs a researcher, and insights require an Insights professional

Research Horrors

Administrator
10/23/2023 7:47:00 AM

A look at the deepest, darkest research fears of experts and professionals worldwide.

Administrator
10/19/2023 8:58:00 AM

Based on new principles from Professor Jenni Romaniuk and the Ehrenberg Bass Institute around category entry points and mental availability.

Administrator
9/21/2023 5:33:00 PM

Three new books help us to reexamine the key baseline assumptions that may be integral to our worldviews, with each focusing on a different key component of bursting our bubbles: emotions and empathy; aging; and interpersonal skills.

U.S. Insights & Analytics Market Continues Double-Digit Growth

Administrator
9/3/2023 10:02:00 AM

New Top 50 Report Highlights Growing Importance of Self-Service Platforms and Digital Data Analytics Segments

Administrator
Methods & Trends
7/16/2023 1:23:00 PM

Marketers love to make claims about their products and services. Why? Because ad claims work. When choosing, substantiating and executing any type of claim in your advertising, keep these best practices in mind...

Member Spotlight: Erdos Media Research

Administrator
7/6/2023 1:07:00 PM

A provider of media market research solutions, Erdos Media Research was created in 2023 from the combination of Beta Research and its sister company, Erdos & Morgan.

Administrator
4/20/2023 9:43:00 AM

Among the sessions scheduled is a client-led panel discussion hosted by IA's Data Integrity Initiative (DII) Council.

Member Spotlight: Screen Engine/ASI

Administrator
4/11/2023 10:30:00 AM

Headquartered in Los Angeles, Screen Engine/ASI, is a global market research and data analytics that helps creators and brands maximize results by engaging with audiences of every size from the earliest stages of consideration through market realization. We sat down with Founder & CEO Kevin Goetz to learn more.

Member Spotlight: SoftArchitect

Administrator
3/29/2023 12:17:00 PM

Based in Poland, SoftArchitect helps research agencies collect, protect, integrate, and analyze data from several sources. To learn more about the company, check out this interview with Grzegorz Kowalski, the company's New Business Director.