One Wish: Improving the World of Insights Administrator 6/27/2024 2:38:00 PM Leaders from across the globe answer: "What is one thing that you wish you had known when you entered the insights, and/or the one thing you wish you could change about our profession today?” Read More
Putting AI Aside - What ELSE Do Insights Leaders Consider the Most Impactful Emerging Trends? Administrator 5/22/2024 8:50:00 AM The near universal response when asked about current trends in MRX is AI, but a deeper dive reveals a host of other emerging topics and trends. Read More
Can ChatGPT Answer Conjoint Analysis Questions to Replace Real Respondents? Administrator 5/10/2024 2:39:00 PM If it can, would such answers be representative of real consumer preferences? Let's find out... Read More
Tracking The Future: Maximizing tracker studies for tomorrow’s consumer Administrator 5/9/2024 3:15:00 PM In order to make tracker studies work harder for us, and give us faster insights, we need to be flexible enough to pivot to better ways of doing things. Read More
One Way to Improve Survey Quality in the U.S.: Properly Valuing Participants Administrator 5/3/2024 8:32:00 AM New research provides insight into incentives and how changes may impact participation rates and response quality. Read More
Avoiding the ‘Foolish’ Side of AI Administrator 3/28/2024 7:31:00 AM Global Insights leaders answer this question: What do you see as the aspects or applications of AI that are overhyped and could really fool users, creating potential issues for the quality and credibility of market research? Read More
It’s Not Just Marketing Researchers Using MaxDiff: New Article Documents Widespread Use of MaxDiff Across Academia Administrator 3/10/2024 10:08:00 AM Quantitative marketing researchers have widely embraced Maximum Difference Scaling for assessing the importance (or preference) for a set of items. There's also been a surge in interest in academic circles during the past decade+ Read More
Sharing the Love of AI on Valentine’s Day Administrator 2/11/2024 6:57:00 PM Insights leaders and innovators share the dimensions that they are bullish on, excited for, and generally “love” when it comes to AI. Read More
Member Spotlight: SIVO, Inc. Administrator 1/28/2024 1:44:00 PM Founded by Marilyn Gordon Weiss and Cindy Blackstock SIVO, Inc. is a market research and strategy firm specializing in helping businesses understand people. Read More
Why and How Does Conjoint Analysis Work So Well? Administrator 1/17/2024 2:56:00 PM Rather than directly ask respondents which features they prefer, what’s important to them, or how price-sensitive they are, conjoint analysis questions present realistic-looking market scenarios and simply ask people which product they would choose in each scenario. Read More