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EyeSee Launches AI-Driven Predictive Eye Tracking

Trained on over 11.5 million eye-gaze data points, the method predicts visibility and attention metrics for packaging and other visual elements.
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Insights Association Unveils Participant Bill of Rights

Insights Association Unveils Participant Bill of Rights

Adherence to 16 fundamental rights people should expect when participating in a market research study will help protect the participant pool and improve data quality.
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Bounce Insights, raises a $4.5M round led by ACT Venture Capital to accelerate U.S. expansion

Bounce Insights, raises a $4.5M round led by ACT Venture Capital to accelerate U.S. expansion

The opening of a New York office will aid the 25-person team to accelerate growth in the U.S. and triple headcount globally by the end of 2026.
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M/A/R/C® Research Commemorates 60 Years of Innovation in Insights

M/A/R/C® Research Commemorates 60 Years of Innovation in Insights

Kicks Off Campaign Featuring Commitment to Industry
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Work Underway to Update ISO 20252 Market Research Standard

Work Underway to Update ISO 20252 Market Research Standard

Revised Standard Expected by 2026
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Burke, Inc. Welcomes Kathy Sheehan as Vice President, Client Services

Burke, Inc. Welcomes Kathy Sheehan as Vice President, Client Services

Sheehan most recently served as SVP, Global Managing Director for Cassandra
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KNow Research Opens Boutique Research Facility in Downtown San Francisco

Located in the heart of the city near the historic Ferry Building, the intimate space is designed to create a welcoming and productive environment for qualitative research and workshops.
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Borderless Access Names Srihari Udugani Vice President - Technology and Innovation

Borderless Access Names Srihari Udugani Vice President - Technology and Innovation

With over 18 years of expertise in enterprise software development, cloud computing, and AI, Srihari’s leadership will play a crucial role in elevating the company’s technology-driven market research capabilities.
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MarketVision Research Announces Promotions

Four move into more senior research roles.
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InsightsNow Hires New Chief Financial Officer

InsightsNow Hires New Chief Financial Officer

InsightsNow, a behavioral research and strategy firm, announced the recent addition of Sandy Selinger as Chief Financial Officer. This follows the retirement of their previous CFO, Jim Smith. With over two decades of leadership and financial knowledge, Sandy brings a wealth of expertise to the team. His previous roles include COO/CFO at Active Design Advisors Inc., Senior Business Development Representative at Synergistic, and CEO at Michigan Israel Business Accelerator. At InsightsNow...
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