Beyond Blue Appoints Head of Strategy Division - Industry News

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The strength of the Insights Association comes from the people who guide and serve it. Our leadership team—comprising the Board of Directors and professional staff—brings together diverse expertise from across the insights and analytics industry. Together, they set the Association’s strategic direction, advocate for our members, and work every day to protect, connect, and empower the community we serve.

Beyond Blue Appoints Head of Strategy Division

Pharmaceutical insights agency Beyond Blue has appointed Kristina DiPietrantonio as Head of the Beyond Blue Strategy division. Joining the leadership team in a role focused on enhancing strategic impact, Kristina will work to bridge the gap between market insight and realworld execution.

 

Kristina brings over 17 years of healthcare consulting experience across the US and UK, partnering with leading pharmaceutical and medical device companies to solve complex commercial and strategic challenges. Having held senior leadership roles across sales, marketing, talent development, and product innovation, she brings an "end-to-end" perspective that allows her to translate insights into tangible impact for global pharma organizations.

 

As the new Head of the Beyond Blue Strategy division, Kristina will focus on helping clients unlock actionable insights and support smarter decision-making across the product lifecycle by combining strategic rigor with a deep understanding of people.

 

Kristina shared her excitement to join the team: “Pharma companies are navigating unprecedented complexity, and they need partners that deliver beyond just data and actually support strategic thinking. That’s why I joined Beyond Blue – they are a true strategic partner to their clients. I’m eager to join this collaborative culture and contribute to the company’s ambition to lead in this space.”

 

Samantha Hope, CEO of Beyond Blue, added: "We’re thrilled to welcome Kristina to the team. She brings a sharp strategic mindset and a genuine passion for helping clients make better decisions, qualities that fit right in with our team's ethos. Her approach perfectly complements our ambition to elevate how we think, collaborate, and deliver impact, and we’re looking forward to the new energy and perspective she’ll bring."

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