GDCC Acquires Telquest from Kantar Germany - Industry News

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GDCC Acquires Telquest from Kantar Germany

GDCC announced the acquisition of Telquest, a leading telephonic fieldwork company focused on the German market, from Kantar Germany.

The acquisition marks a significant step in GDCC’s expansion strategy, providing a strong and immediate foothold in Germany for high-quality telephone-based data collection. Telquest is recognized for its expertise in delivering reliable, high-quality telephonic fieldwork services across Germany, with a particular specialization in social and public research projects as well as complex B2B research. Its deep local market knowledge, experienced interviewer base, and established operational infrastructure make it a key asset for strengthening GDCC’s presence in one of Europe’s largest and most demanding research markets.

By integrating Telquest into its operations, GDCC enhances its ability to support clients conducting social, public sector, and difficult-to-reach B2B research in Germany, where methodological rigor and data quality are critical. The acquisition enables GDCC to combine Telquest’s strong domestic capabilities with its broader international network, offering clients scalable, high-quality fieldwork solutions across multiple markets.

“Telquest is a natural fit for GDCC,” said Kees-Jan Mars, Global CEO of GDCC. “Its strong position in Germany, particularly in social and public research, significantly strengthens our European offering. This acquisition allows us to better support our clients with high-quality telephonic fieldwork in Germany, backed by local expertise and international reach.”

Following the transaction, Telquest will operate under the GDCC umbrella, ensuring continuity for existing clients while benefiting from GDCC’s broader resources, technology, and international network.

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