Nexxt Intelligence | inca, a Toronto-based provider of conversational survey solutions, has announced the launch of Loop, a set of new features available to clients of its inca platform.
The two types of Loop Questions available on inca – stimulus-based loops and question-based loops – enable advanced study designs for conversational surveys and AI moderated interviews. Among other use cases, the Loop questions make it easy for researchers to rotate concepts with balanced quotas and control brand ratings across questions using features such as least-fill.
Kathy Cheng, CEO and founder Nexxt Intelligence | inca said, “The addition of Loop to inca means that researchers can benefit from advanced survey designs whilst generating deeper insights compared to traditional surveys through inca’s advanced AI probing and qualitative projective techniques. The features available with Loop also mean that researchers can use inca to create highly personalized AI moderated conversations in a way that is not possible with ‘Qual-at-Scale’ platforms.”