Insights industry marketing firm Rodeo13 has announced the strategic acquisition of the marketing agency division of Nashville, TN-based Harpeth Marketing.
Under the terms of the agreement, Rodeo13 is absorbing the marketing services, client roster, and team of Harpeth Marketing. This purchase effectively merges Harpeth’s marketing operations into the Rodeo13 ecosystem and consolidates Rodeo13’s position as a premier partner in the US, Canada, and Europe for insights companies seeking specialized marketing and brand support.
Harpeth Marketing will remain an independent entity and continue operations as a strategic sales consultancy. The firm will now focus exclusively on delivering sales training workshops and sales management consulting for the insights industry.
Norbert Sari, Rodeo13’s CEO (pictured), comments: “I’m honored and humbled to carry on the work that Steve started. Harpeth Marketing built a stellar reputation in our industry over the past 13+ years. Bringing their marketing services under the Rodeo13 banner means we bolster our commitment to driving growth for our clients on both sides of the Atlantic and expanding the resources and expertise we can offer to the MRX industry.”
Steve Henke from Harpeth Marketing adds: “This transition represents a sharpening of focus for both firms. As we hand the marketing baton to the capable team at Rodeo13, Harpeth Marketing is excited to double down on what we do best: helping insights companies drive revenue through high-impact sales training and consulting.”