CIRQ (the Certification Institute for Research Quality), an International Standards Organization (ISO) audit and certification body that is a subsidiary of the Insights Association, has awarded recertification to Lanham, Maryland-based WBA Research, Inc. for compliance with the ISO/IEC 27001:2022, a widely recognized and internationally accepted information security standard.
ISO 27001 provides a framework for companies to manage their data security. It establishes requirements for information controls to manage people, processes, and technology. The standard covers both the technological aspects of security as well as corporate security, physical security, etc., and relies on regular risk assessments enabling a company to consistently identify and treat security threats. ISO 27001 is accepted worldwide as an assurance that proper and continual measures have been taken to protect valuable company data.
The successful recertification of WBA Research, Inc.’s Information Security Management System defines and governs the information security controls applicable to infrastructure, systems and services required to deliver full-service market research services to its clients. The certification runs through November of 2028.
“WBA is thrilled to once again receive recertification ISO 27001,” says Jeff George, Senior Vice President. “Being certified lets our clients and respondents know that their data is protected to a rigorous standard and that WBA takes that responsibility seriously.”
About WBA Research, Inc.
WBA Research delivers strategic insights that help clients grow their business through custom market research designed to provide clear, actionable answers. Since 1987, the company has served a broad range of industries with full-service research capabilities—developing tailored approaches that blend qualitative and quantitative methods, conducted in-person, online, or by phone. This flexibility ensures that each project yields insights grounded in accuracy, care, and attention to detail. WBA Research is an active member of the American Association for Public Opinion Research, the Insights Association, the American Marketing Association, and the Advertising Research Foundation.
About CIRQ
A subsidiary of the Insights Association, CIRQ (the Certification Institute for Research Quality) was established to provide assessment and certification services to market research firms seeking certification to ISO 20252 and ISO 27001. A non-profit entity, CIRQ is committed to providing timely, thorough, and impartial assessments of its customers' research process management or information security management systems regarding certification to corresponding standards. CIRQ was established in compliance with all ISO requirements for certification bodies that provide auditing and certification services and is fully accredited by ANSI’s National Accreditation Board. To conform to its mandate of objective and impartial audits to these ISO standards, CIRQ is independently operated and managed under the oversight of an independent Board of Directors and submits to annual moderation by external authorities on ISO certification bodies.