CIRQ, an accredited International Standards Organization (ISO) audit and certification body that is a subsidiary of the Insights Association, has announced that Behaviorally, Inc. has been certified to the ISO 20252:2019 Standard—Market, opinion and social research, including insights and data analytics.
ISO 20252:2019 establishes globally recognized terms, definitions, and service requirements for project management in research organizations. Processes outlined in ISO 20252:2019 are designed to produce transparent, consistent, well-documented and error-free methods of conducting and managing research projects.
Behaviorally is a market, opinion, and social research organization that delivers data intelligence to brands using tech-enabled products built on an extensive database of behavioral consumer pack design metrics and shopper insights. The company delivers research services to global consumer brands across sectors in North America, Europe, Asia, Latin America, and sometimes the Middle East and Africa via offices in offices in New York, London, Singapore, Teaneck, NJ, Paris, Shanghai, Chicago, Hamburg, Melbourne, Miami, and Geneva.
Behaviorally has elected to include in its certification qualitative and quantitative research services including sampling and data management analysis to be attested to this document in accordance with Annexes A, B, E, and F.
This is a three-year certification specific to the company's U.S. operations.
“This certification reflects our unwavering focus on providing clients with research they can trust,” said Sam Albert, Chief Digital Officer at Behaviorally. “It reinforces our dedication to delivering transparent, consistent, and actionable insights for our clients worldwide, powered by our unique blend of behavioral data, technology, and expertise.”
About Behaviorally
We are Behaviorally. We transport you to the moment of purchase transaction. We know exactly what your customers will decide. How they’ll react. What they’ll do. We’re data. We’re science. We guide you with Decision Precision intelligence.
About CIRQ
A subsidiary of the Insights Association, CIRQ (the Certification Institute for Research Quality) was established to provide assessment and certification services to market research firms seeking certification to ISO 20252 and ISO 27001. A non-profit entity, CIRQ is committed to providing timely, thorough, and impartial assessments of its customers' research process management or information security management systems regarding certification to corresponding standards. CIRQ was established in compliance with all ISO requirements for certification bodies that provide auditing and certification services and is fully accredited by ANSI’s National Accreditation Board. To conform to its mandate of objective and impartial audits to these ISO standards, CIRQ is independently operated and managed under the oversight of an independent Board of Directors and submits to annual moderation by external authorities on ISO certification bodies.