The Insights Association is proud to announce the newest members joining the Inclusion, Diversity, Equity, and Access (IDEA) Council. These distinguished professionals bring expertise, passion, and commitment to essential work being done to ensure that market research is accessible to all and truly representative.
The new members of the IDEA Council are:
- Amaya Arcelus, Manager, Consumer Insights, McDonald’s
- Jessica Bazzi, Global Talent Manager, Human8
- Brittne Kakulla, Senior Consumer Insights Researcher, AARP
- Nicole Mitchell, Senior Knowledge Specialist, Dynata
- Adrienne Pulido, Lead of Inclusion Insights, Kantar
- Mandy Triplett, Manager of Shopper Insights, North America, WK Kellogg
- Lori Walker, Independent
- Jason West, Principal and Chief Strategy Officer, Synalysis Group
They join the following members on the Council:
- Scott Baker, SVP, Strategic Partnerships | President of Fieldwork NYC
- Khary Campbell, Vice President – Consumer Research & Insights, Comcast
- Sherri Dansby, Director - Patient Experience, Blue Cross Blue Shield of Michigan
- Claire Ferrari, Principal UX Researcher, Verizon
- Kayte Hamilton, Founder, The Social Question
- Damon Jones, Vice President, Community & Culture, Burke, Inc.
- Kristina Perkins, ESG/Societal Impact Research Lead, Microsoft
- Amy Santopietro, Director, Marketing - Market Research and Consumer Insights, Mass General Brigham
Charlene Darko, Director of Chapters & Councils at the Insights Association, expressed her enthusiasm for the new appointments: “We’re excited to welcome the new members of the IDEA Council! This incredible group of individuals brings integrity, passion, and a deep commitment to uplifting and supporting diverse identities across our nation and the insights and analytics industry.”
The IDEA Council has made significant contributions through groundbreaking research on demographic questions related to race, ethnicity, sexual orientation, and gender identity. With the recent merger with the Accessible Insights Consortium, the Council is now focusing on research that ensures inclusivity and accessibility in all aspects of insights and analytics.
Melanie Courtright, CEO of the Insights Association, emphasized the importance of the Council’s work: "I’m proud of the work the Council has done and continues to do to improve survey methodologies through more inclusive and thoughtful language. By refining the way we ask questions, design surveys, and become more intentional in all engagements with research participants, we are not only enhancing data quality but also ensuring that more voices are heard and valued.”
About the IDEA Council
The Insights Association’s IDEA Council is dedicated to addressing the lack of representation in the insights profession and the populations it researches. The Council’s work is built on four pillars—Inclusion, Diversity, Equity, and Access—with initiatives focused on both the profession and research best practices. By championing diversity, equity, and inclusion, the IDEA Council is helping businesses, government, and media organizations gain access to more accurate and trustworthy data that informs decision-making and fosters greater understanding.