Metaforms, an AI-driven solution for market research operations teams, has announced the appointment of Jonathan Tice, founder of Fit To Scale and fractional Chief Revenue Officer, as a Strategic Advisor. The company also announces the launch of a new AI-research agent to automate data processing and highlights the expanded global adoption of its innovative AI tools.
Strategic Appointment
Jonathan Tice joins Metaforms as a Strategic Advisor where he will leverage his expertise to accelerate global sales growth and develop initial strategic partnerships. With extensive experience scaling B2B SaaS companies, Jonathan previously served as Chief Customer Officer at Forsta, overseeing the growth of their software and services offerings, and directed sales at Decipher prior to its acquisition. Most recently, he served as Chief Revenue Officer of Fuel Cycle. Through his firm Fit To Scale, Jonathan provides fractional CRO support to rapidly grow SaaS companies, helping founders transition from startup to scale-up phase. "I'm thrilled to join Metaforms at this pivotal moment in their growth journey," Tice said. "Their AI-agent approach to research operations is enabling a transformation in insights data collection, and I look forward to helping them continue to achieve breakthrough growth."
Expanded Adoption of Metaforms Solutions
The majority of power users of Forsta Surveys (formerly Decipher) have launched Metaforms' co-pilot, which reduces programming time by 70%, according to customer feedback, even for higher complexity surveys. Additionally, four of the ten largest global sample providers are now utilizing the platform to enhance operational efficiency and speed programming.
“Our partnership has delivered strong ROI, thanks to their exceptional service and prompt support,” said Tabita Razaila, Head of Operations, Strat7. “Their shipping speed is impressive, and we can always rely on them for timely deliveries, making them a trusted and reliable partner in our business operations.”
Innovative AI Solutions
Metaforms' suite of innovations includes:
- Survey Programming: An AI-agent assists in programming surveys, streamlining the QA and programming process by 70% or more on Forsta Surveys (formerly Decipher) and now launching an integration for ForstaPlus (formerly ConfirmIt)
- Sample Aggregation: Converting email requests into structured projects for teams to compute timeline, feasibility and pricing with AI to improve their response times.
- Data Processing Automation: Metaforms has just announced the launch of a new AI-agent for Operational Leaders to automate data processing. Initial findings from the first cohort of customers demonstrate time savings of 60% without lesser quality.
Looking Ahead
Metaforms plans to expand support to additional survey platforms in 2025 and announce their next round of funding in the coming weeks to accelerate product development and market reach.
About Jonathan Tice
Jonathan Tice is a fractional Chief Revenue Officer and the founder of Fit To Scale, which helps founders and CEOs build scale-ready go-to-market functions. He has played a key role in driving growth at multiple high-growth technology companies, leading to several successful exits. Through Fit To Scale, he now advises and supports portfolio companies backed by top-tier venture capital and private equity firms. Jonathan is currently working with Metaforms to accelerate adoption ahead of the company’s Series A.
About Metaforms
Metaforms provides AI Agents for market research operation teams to improve their project delivery timelines and operating margins. By tackling the most time-consuming and costly workflows with AI, Metaforms significantly improves speed to insights.
"Jonathan's appointment and the continued development of our AI agents that complement research operations workflows address an unmet need," said Akshat Tyagi, CEO and Co-Founder of Metaforms. "With Jonathan's guidance as both a strategic advisor and experienced CRO, we're well-positioned to accelerate growth and further improve insights quality and timeliness."