Vista Grande, LLC, a leading provider of shopper insights solutions, announced the acquisition of all assets and intellectual property of GameChanger Products, LLC, a pioneer in real-world in-store testing. This strategic move strengthens Vista Grande's commitment to providing clients with cutting-edge tools and methodologies to understand shopper behavior and drive business growth.

GameChanger has been a leader in real-world in-store testing since 2007, conducting hundreds of tests across a diverse network of 16 retailer partners. Their expertise in this area complements Vista Grande's existing portfolio of shopper insights solutions, including the flagship Category Choice Architecture® and its virtual shelf-testing service, Package Choice Architecture™.

"We are excited to expand Vista Grande's portfolio of leading shopper insights solutions for our clients by offering turnkey, real-world testing for the business issues that warrant it," said Russ Onish, President of Vista Grande. "This acquisition allows us to provide a comprehensive suite of services that address our clients' needs from initial shopper understanding to in-market

validation."

Vista Grande has retained nearly all active employees of GameChanger, including co-founder Sandy Brawley, and will maintain and invest in all its core services. Larry Popelka, co-founder and CEO of GameChanger Products, will support the transition as an executive consultant.

“We’re excited to be working with Vista Grande. Their expertise and resources will take GameChanger to the next level,” said Popelka. “Interest in store testing and transactional research has grown dramatically in the past ten years, and Vista Grande is the perfect partner to enable this on a larger scale.”