Bloomington, MN-based ISG announced that Lori Laflin has joined the company as Senior Vice President of Customer Experience and Market Research Consulting.

According to ISG, Lori’s addition brings a new dimension of customer experience and market research expertise to complement our existing services. With Lori’s leadership, we’re better equipped than ever to deliver end-to-end insights and strategies that drive meaningful results for our clients.

Lori brings extensive experience to the role, having worked previously at Compeer Financial and Cargill.

“I’m excited to bring my passion and deep knowledge to help your organization achieve its goals,” she said. “Whether you’re looking to strengthen customer loyalty, optimize operations, or gain actionable market insights, I’m ready to partner with you every step of the way.”