Angus Reid Group announced that Michelle Walkey has accepted the role of Executive Vice President, Canada. With over two decades of market research experience and a deep expertise in analytics and reporting, Walkey will lead the company's Canadian operations. Walkey will operationalize the company’s ambitious growth strategy with a focus on financial services.
 

Michelle Walkey brings extensive knowledge in financial services, retail, and technology, having developed and led insight programs across North America and the United Kingdom. Known for her ability to harness advanced methodologies and analytical tools, she has a proven track record of turning data into actionable business insights. Walkey's leadership has been instrumental in shaping successful teams and delivering meaningful results for clients.

"With the rapid expansion of our client base and the growing demand for more sophisticated data-driven solutions, the need for strong leadership in our Canadian division has never been more pressing," said Angus Reid, CEO of Angus Reid Group. "Michelle’s ability to blend cutting-edge analytics with strategic insights makes her the ideal leader to scale our Canadian operations and ensure we continue to deliver industry-leading research."

In the role, Walkey will focus on expanding the company's operations, enhancing its reporting and storytelling capabilities, and building on the foundation of one of North America’s most respected market research brands.

"I'm thrilled to take on this leadership role at such a pivotal time for Angus Reid Group," said Walkey. "My vision is to scale our operations, reimagine how we report insights to better tell our clients’ stories, and ensure we’re equipped to meet the evolving demands of the market. With the strength of our brand and the exceptional talent across our team, I’m confident we’ll continue to grow and innovate in ways that bring even greater value to our clients."

Walkey’s promotion comes at a key time as the demand for sophisticated, trustworthy research and insights has never been greater. As the research industry evolves and the need for authentic, data-driven human insights grows, having leadership that can elevate both the Angus Reid brand, and the research industry as a whole is crucial. With Michelle’s expertise and vision, the Angus Reid Group is poised to continue its role as one of North America’s most trusted market research firms, ensuring that clients have the strategic insights needed to navigate an increasingly complex world.