InsightsNow, product, and behavioral experts based in Corvallis, OR, recently hired Dawn Cranga as Senior Research Director.

Dawn has been translating consumer insights into impactful product development for over 25 years. She’ll add value with her critical thinking and strategic approach to deliver exceptional research. Throughout her career, Dawn has focused on observing, interpreting, and reporting on consumer behaviors, driven by human truths to inspire the creation of meaningful products. One common thread that runs through Dawn’s career is the importance she places on relationships.

“Earning trust and respect from my colleagues and clients is an essential part of who I am,” Dawn says, “and I’m looking forward to building new and long-lasting relationships within InsightsNow and among our clients.”

Kristin Wright, Vice President, Insights & Operations at InsightsNow, comments, “We’re excited to continue growing, and adding great professionals to our team. Dawn’s deep consumer insights expertise along with her commitment to building strong relationships will be a significant asset to our team and clients at InsightsNow.”