CIRQ, an accredited International Standards Organization (ISO) audit and certification body that is a subsidiary of the Insights Association, has announced that Burke, Inc. has been recertified to the ISO 20252:2019 Standard—Market, opinion, and social research, including insights and data analytics.
ISO 20252 addresses market research stakeholder needs and includes data practices, ethical requirements, and clauses on data management security that align with the EU’s General Data Protection Regulation (GDPR). ISO 20252:2019 establishes globally recognized terms, definitions, and service requirements for project management in research organizations. Processes outlined in ISO 20252:2019 are designed to produce transparent, consistent, well-documented, and error-free methods of conducting and managing research projects. Burke was originally certified to the ISO 20252 Standard in April of 2012. This recertification will extend to March of 2027.
Headquartered in Cincinnati, OH, Burke, Inc. provides a comprehensive range of marketing research, strategy, and innovation services, as well as insights and data analytics education. The company’s research offerings include designing and executing objectives-driven quantitative and qualitative research, with a focus on helping clients discover actionable insights to grow their business. In addition to ISO 20252:2019, Burke also is certified through CIRQ for compliance to the ISO/IEC 27001:2022 Standard for information security.
“We are pleased to be recertified to ISO 20252:2019,” said DeWayne Ray, Vice President, Quality Manager. “Burke maintains a strong tradition of research excellence, and this recertification underscores our leadership in – and our commitment to – quality. Our unwavering commitment to quality has been instrumental in fueling successful client partnerships as it allows us to offer invaluable insights that, ultimately, help to move their businesses forward.”
About Burke, Inc.
Founded in 1931, Burke is a 100% employee-owned, WBENC-certified Women’s Business Enterprise that seamlessly unites marketing research, strategy, innovation, and insights and data analytics education. Burke capitalizes on its state-of-the-art research execution, advanced analytical techniques, and leading-edge technology to provide decision support solutions to companies across all major industry sectors. Burke has expertise in strategy, innovation, branding, and marketing to support clients throughout every phase of the product/service life cycle through Seed Strategy, Burke’s innovation and strategic consulting division. In addition, Burke provides comprehensive training on research fundamentals and best practices through the Burke Institute—the company’s dedicated education division and the industry’s leader in research and insights training. Burke is certified to ISO 20252 for Market, Opinion and Social Research and ISO/IEC 27001 Information Security Management Systems standards. Burke is headquartered in Cincinnati, Ohio.
About CIRQ
A subsidiary of the Insights Association, CIRQ (the Certification Institute for Research Quality) was established to provide assessment and certification services to market research firms seeking certification to ISO 20252, ISO 27001, and ISO 27701. A non-profit entity, CIRQ is committed to providing timely, thorough, and impartial assessments of its customers' research process management or information security management systems regarding certification to corresponding standards. CIRQ was established in compliance with all ISO requirements for certification bodies that provide auditing and certification services and is fully accredited by ANSI’s National Accreditation Board. To conform to its mandate of objective and impartial audits to these ISO standards, CIRQ is independently operated and managed under the oversight of an independent Board of Directors and submits to annual moderation by external authorities on ISO certification bodies.