Dynata, leaders in providing first-party data for insights, activation, and measurement, announced two new hires.

Janice Caston, Executive Vice President of Marketing, is an important addition to Dynata’s commercial leadership team. She leads the company’s go-to-market strategy, driving brand awareness and implementing programs designed to enhance the company’s reputation and grow revenue. She has vast experience in building high-performing marketing teams and strategies designed to unlock growth. An industry veteran with over 25 years of marketing experience at global organizations, Caston joins Dynata most recently from Foursquare, a leading provider of location data powered by consumer apps. Previously, Caston was a Senior Vice President of Marketing at Toluna and led the company’s global marketing function during a pivotal transformation and rebrand during her 12-plus years at the company, after nearly a decade at Greenfield Online.

Rebecca Bello, Vice President of Product Management, oversees innovation, research and execution for Dynata’s new products, current product portfolio enhancements and redesign initiatives. As part of the commercial organization and product leadership, she will direct all aspects of product development policies, objectives and revenue generation. She joins Dynata after working across a variety of research and technology sectors leading product and growth teams at PureSpectrum, Cadence Consulting Group, InContext Solutions, Toluna and IRI (Circana) during a nearly 20-year career in product, strategy, sales and marketing. Bello’s primary remit at Dynata will be driving the ideation, strategy and execution of an integrated DIY market-research sample-buying solution, focusing on elevating Dynata as the premier partner for sample and quality data.