L&E Research, a partner in qualitative research recruitment and insights since 1984, launched a strategic partnership with Qrious Insight, experts in behavioral data and insights.
The collaboration integrates Qrious Insight’s passive metering technology into L&E’s panel apps and websites. This integration combines traditional qualitative and quantitative research with real-time behavioral data. Researchers and brands can now enrich surveys and qualitative insights by tracking app usage, website visits, ad exposure, search activity, and more.
For L&E, this partnership enables dynamic profiling of panelists based on actual behaviors, improving targeting and recruitment while unlocking new research capabilities and product offerings. It also creates a better consumer research experience through less intrusive engagements that offer passive income opportunities for consumers and patients, addressing data quality issues pervasive in the insights industry.
L&E leadership stated, “We are excited to partner with Qrious Insight to offer research solutions that will disrupt the insights industry. Research began as an anthropological study of human behavior: we will now be able to offer brands and researchers alike the opportunity to both observe and ask consumers and patients about their brand experiences. “Meanwhile, the number one complaint from consumers in qualitative research is the exhaustive questioning of their demographics and behaviors that rarely leads to opportunities to engage brands. This partnership will virtually eliminate this challenge. Brands are responding by focusing their data collection. Panel companies must do the same by investing in better solutions. This partnership is a win/win for everyone: Qrious, L&E, brands and consumers alike.”
Added Andrew Moffatt, CEO of Qrious Insight, “Market research has long relied on what people say, but behaviors provide a complementary, fuller view that helps close the say/do gap. By building an always-on behavioral data network, we are creating a foundation for smarter research, strengthened analytics, and AI applications across the industry.”