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As summer gives way to fall, U.S. policymakers are giving the insights industry plenty to keep an eye on. This month, the Insights Association backed a new California law clarifying the legality of alcohol taste-testing research, pushed back against proposed changes to the 2030 Census and delays in critical census data, supported legislation to curb abusive privacy lawsuits, and tracked a fresh wave of state privacy and artificial intelligence proposals affecting insights businesses across the c...

In May, the Insights Association advanced advocacy on federal privacy legislation, pushed back against restrictive state and federal AI proposals, defended the future of the census, and rallied support for landmark California taste testing research legislation, all while helping members navigate an increasingly complex compliance landscape.

To our pleasant surprise, Congress has actually been cutting compromises on federal privacy legislation, as the Insights Association has been seeking, so that has been a big focus this month, along with other privacy and data security concerns. Also on this month’s docket have been rules to treat a research subject as an independent contractor, the use of employee non-compete agreements, funding for the U.S. Census, and the regulation of alcohol market research.