The U.S. Senate just approved legislation, supported by the leading nonprofit association for the insights industry, that would regulate the design and operations of many for-profit online social platforms if they knowingly interact with minors 16 years of age or younger.
The Kids Online Safety Act (KOSA) overwhelmingly passed the Senate on July 30, 2024 as part of a larger legislative package. After extensive industry discussion, the Insights Association had endorsed KOSA.
“Online communities in which platforms may conduct research, or that purposely blend research with other purposes, may be captured by KOSA,” admitted Howard Fienberg, Senior VP Advocacy for the Insights Association.
“However, the bill would require the Federal Trade Commission (FTC) to issue guidance for covered platforms ‘seeking to conduct market- and product-focused research on minors’, giving the insights industry the opportunity to help ensure that such guidance improves how client companies may conduct insights work. More importantly, we aim to turn the FTC’s attention to preventing the unethical mixing of market research with marketing, a violation of the IA Code of Standards.”
KOSA passed subcommittee in the House on May 23, but still awaits further action on that side of Congress.
The Insights Association has more detailed analysis and background on KOSA and other minors privacy legislation for IA members.
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