Articles

Since our last Fighting for You, the Insights Association has been charging full-steam into debates over consumer privacy and data security at the state, federal and trans-national levels; opposing a new project at the Census Bureau that would compete directly against the insights industry; scrutinizing Congressional legislation and possible Securities and Exchange Commission regulation that could treat research subjects like employees, instead of independent contractors; and advocating against ...

Virginia Governor Ralph Northam (D) signed comprehensive privacy legislation, the Virginia Consumer Data Protection Act (CDPA), into law on March 2, 2021. The new law emulates aspects of the California Consumer Privacy Act (CCPA) and the EU General Data Protection Regulation (GDPR).

"Businesses expose themselves and their customers to heightened risk when they share sensitive data with firms located" in the People's Republic of China, "or use equipment and software developed by firms with an ownership nexus in the PRC, as well as with firms that have PRC citizens in key leadership and security-focused roles," especially for "data service providers and data infrastructure,” according to a new business advisory from the U.S. Department of Homelan...

Why Data Security is Essential to the Present & Future of Insights

The Commerce Manufacturing and Trade Subcommittee approved legislation yesterday that would strengthen the security of consumer data, while also making two important changes crucial to the conduct of marketing research in the United States.