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Stay at the forefront of the consumer insights and analytics industry with our Thought Leadership content. Here you’ll find timely updates on the Insights Association’s advocacy efforts, including the latest legislative and regulatory developments that impact how we work. In addition, this section offers expert perspectives on innovative research techniques and methodologies, as well as valuable analysis of evolving consumer trends. Together, these insights provide a trusted resource for professionals looking to navigate change, elevate their practice, and shape the future of our industry.

Archive by tag: washingtonReturn

Researcher’s testimony secures crucial amendment for research profession in Washington State

Howard Fienberg
Government Affairs
3/1/2013 8:45:00 AM

Thanks to help from researcher Vera Cooley, the Washington State House Committee on Finance amended legislation before passage on February 28, preventing a detrimental impact on the survey, opinion and marketing research profession.

Vera Cooley, MRA Member, Testifies Against Washington H.B. 1440

Howard Fienberg
Government Affairs
2/18/2013 8:39:00 AM

Independent marketing research professional Vera Cooley testified yesterday in defense of respondent incentives at a state legislative committee hearing.

Respondent Incentives Would Be Extremely Difficult to Offer in Washington State Under H.B. 1440

Howard Fienberg
Government Affairs
2/14/2013 8:26:00 AM

Legislation in the Washington State House could cripple survey, opinion and marketing research involving respondent incentives by creating the presumption that anyone receiving remuneration for services is an employee.